Press Release

Critical mass:  Fitness guru on a mission to help America’s largest demographic live longer, stronger, and healthier.


Brookline, MA – (April 6, 2015) Remember Margaret Richard? Her Body Sculpture exercise routine was the rage of the 80s as her innovative approach to fitness was the first to combine exercise routines using lightweights with popular music. So popular was Richard’s program that she was invited to take her classes from the workout studio to the television studio. Three decades and 500 Body Electric TV episodes later, Margaret Richard is arguably the very icon of fitness for baby boomers everywhere. Her Body Electric TV shows are still airing on more than 100 PBS stations nationwide.

 

Today, Margaret is on a new mission.

“Too many workout programs today are simply wrong for most baby boomers and can even lead to injury,” said Richard. “My message is about providing safer exercises for baby boomers that challenge the muscles without stressing the joints. That’s the approach I’ve been advocating for more than 30 years, and it’s even more relevant today to boomers who are not yet ready to stop rocking (and I don’t mean in a chair).”

 

A new season of Body Electric TV

In 2015, Margaret Richard will produce and host a new set of Body Electric TV shows to air on PBS. The new shows will focus on safe, effective, and relevant exercises for baby boomer women. “It’s never too late to start exercising," said Richard. “The key is to work with light resistance—weights—to get fit and toned.”

 

Not to mention live longer, stronger, and healthier.

 

About Margaret Richard

Margaret Richard’s indoctrination into fitness, dance, and show business came at the age of eight. While studying ballet at Carnegie Hall in New York City, Margaret landed a role in the Rogers and Hammerstein musical, South Pacific. That was in 1956. Richard hasn’t stopped moving since.

 

In addition to her Body Electric TV shows on PBS, Margaret Richard has produced 40 exercise videos and DVDs, and wrote the Body Electric book (McGraw-Hill; May, 2008). In 1999, Margaret was invited to testify before the United States Senate Special Committee on Aging, and in 2008 she was inducted into the National Fitness Hall of Fame.

 

Editors, for more information please contact:

Margaret Richard
mail@bodyelectrictv.com
1-800-788-5865